The Vanguard Initiative

Understanding the creator economy through identity

The Vanguard Initiative is a research study exploring whether creator-aligned platforms can compete with corporate-owned giants. We focus on understanding the creator economy through the lens of identity—race, ethnicity, nationality, and sexuality.

"When platforms are built by marginalized creators for marginalized creators, we don't just change economics—we change power structures."

We believe BIPOC creators are not a niche market—they are the vanguard of the creator economy. They deserve platforms that protect their sovereignty, not extract their value.

Sovereignty
Your content. Your earnings. Your rules.
Protection
Create fearlessly. We've got your back.
Elevation
Every creator deserves to be seen.
Community
We rise together.

We're gathering insights from creators to validate whether there's demand for a platform built differently. Your voice shapes what gets built.

Take the Survey

4 minutes • Confidential • Available in English, Português, Español